A garbage truck recently damaged Little Italy’s iconic neighborhood sign on India Street, sending its neon “GO” letters crashing onto the asphalt. The incident occurred during an early morning dumpster pickup in January, when a Waste Management truck raised its automatic arm and struck the sign, tearing metal from the letters on the north side of the frame that spell out “San Diego.”
Waste Management’s insurance company, Gallagher Bassett, initially contacted the city on Jan. 29, assuming the sign was government property. The landmark, however, belongs to the Little Italy Association, which has represented residents and businesses since 1996.