In the history of urban mobility in Italy, scooters have played a crucial role, combining four key elements of past Italian life: economic growth, excellent design, innovation, and the need for quick transportation on often narrow streets, which were originally built for foot traffic or carriages.
Two iconic scooters from past decades were the Ciao and the Vespa, which became a real myth for young people of those years. In true Italian tradition, these cultural symbols have been revived and adapted to modern realities, showing the Italian genius in reinventing the past.
