There is something countercurrent, in the best sense of the term, in an event that occupies an entire weekend to talk about terracotta. And yet Buongiorno Ceramica!, now in its twelfth edition on 23 and 24 May 2026, is one of the few occasions in which the word “diffuse” – often overused in the lexicon of contemporary arts -regains a concrete and verifiable measure.
Sixty Italian municipalities, more than five hundred events, two days: ceramics steps out of shop windows, climbs over the fences of specialist fairs, and returns to occupy the street, the courtyards, the open workshops as if they were rooms of a provisionally shared home.