The Consortium of Brunello di Montalcino is gearing up for an intense final stretch in 2026, unveiling a comprehensive promotional roadmap designed to strengthen its global positioning. By balancing traditional strongholds with strategic international markets, the organization aims to solidify the reputation of its flagship Tuscan red wines.
A strategic global roadmap
The United States remains the primary export destination for the denomination, accounting for 30% of total international shipments. “The US market is irreplaceable, yet we are simultaneously focusing on other key regions to consolidate our presence,” stated the Consortium President, Giacomo Bartolomei. Following a series of initiatives in Italy, including participation in the Serralunga Day, the focus will shift to North America.
