The Asti DOCG Consortium is strengthening its push into the American market with a new series of promotional events scheduled between May and June in New York, Chicago, and Atlanta. The initiative is part of a broader strategy aimed at increasing the visibility of Asti Spumante and Moscato d’Asti in one of the denomination’s most important export destinations.
The campaign follows the success of Asti Week in Chicago, held from April 20–26, where 16 restaurants across the city paired special dishes with Moscato d’Asti in an effort to introduce American consumers to the wine’s versatility beyond dessert pairings. Participating venues featured combinations ranging from seafood pasta and risotto to spicy Asian cuisine and pizza, highlighting the adaptability of the Piedmont sparkling wine.
The next phase begins in New York on May 9 with celebrations for Moscato Day at the Nine Orchard Hotel in Manhattan. The event will include tastings, food pairings, and even a Moscato d’Asti-inspired gelato designed specifically for the occasion. Additional appearances are planned on May 14–15 during “Italy on Madison,” hosted at the headquarters of ICE – Italian Trade Agency, where Asti DOCG wines will be served both straight and in cocktails.
The promotional tour will continue on June 3 during celebrations for Italy’s Republic Day at The Glasshouse overlooking the Hudson River, organized by the Italian Consulate General in New York. On the same day, the consortium will host a dedicated Moscato d’Asti event in Atlanta, followed by another in Chicago on June 4. The United States remains one of the largest international markets for Asti DOCG, with the consortium increasingly focusing on younger consumers and modern wine experiences.
