In a bold move that redefines the essence of Italian automotive artistry, Alfa Romeo and Maserati have joined forces under a new project called BOTTEGAFUORISERIE — a name that translates roughly to “Custom Workshop.” Announced in Modena, the initiative unites two of Italy’s most legendary marques to celebrate craftsmanship, design, and performance across Italy’s expanded Motor Valley, stretching from Modena to Turin and Arese in the Milan province.
This new collaboration isn’t just another branding exercise. It’s a full-fledged creative and engineering hub dedicated to personalization, restoration, and performance innovation, all led by Cristiano Fiorio, reporting directly to Santo Ficili, CEO of Alfa Romeo and COO of Maserati.
