After transforming its new Breuer headquarters into a cultural landmark—hosting museum-grade works for sale alongside iconic loan exhibitions, Sotheby’s is now positioning itself as an active collaborator with international museums and a platform for promoting national cultural heritage. In an unprecedented partnership, the Galleria Nazionale dell’Umbria is lending the auction house a masterpiece by Perugino, soon to be on view in New York on the occasion of its upcoming Old Masters sales series.
Underwriting the operation is Italian fashion house Brunello Cucinelli, in an alignment of luxury marketing and cultural patronage, as both the brand and the auction house turn to heritage and historically validated masterworks for enduring symbolic capital.
