With wine tourism becoming increasingly more central to winery business, more experiential than ever and now largely driven by online bookings, a new type of wine tourist, younger, more international, and guided by Artificial Intelligence (as explained to WineNews by Edoardo Colombo, president of Turismi Ai), is rewriting the rules of winery hospitality and pushing wine companies to accelerate decisively toward digitization and integrated e-marketing strategies.
This is the profile outlined by Dna Tasting, a winery hospitality management platform, based on data from over 150 businesses for which wine tourism represents a significant share of revenue and the cornerstone of experiential tourism.
