The coolest trend in tourism is shopping in Made in Italy’s districts

Apr 08, 2015 649

by Chiara Beghelli

In the windows of Brivio's jewelry boutique, creations inspired by the jewels portrayed in the paintings of Palma il Vecchio (the Elder) twinkle, while the perfumery Tymiama has recreated some of the fragrances in vogue at the time of the artist, between the 1400s and 1500s. These are only two brands among the long list of shops in Bergamo that decided to diversify their offer to celebrate the exhibition on Jacopo Palma, just inaugurated in town, in a virtuous network that links tourism and shopping.

Meanwhile, in Ancona, in the new Seeport boutique hotel, tours are organized to take the customers to discover the productive excellence, however small, of the territory. In Italy, tourists are travelling not only to visit the cities of art and dine in famous restaurants, but also and increasingly to go shopping.

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