The Molise exists, despite the jokes, and it is popular. For Sergio Castellitto it is nostalgia, for the New York Times is one of the 52 destinations to visit in 2020 and for many it seems be the place of the summer vacation according to the hundreds of requests that arrived immediately after the presentation of the project Give yourself the Molise .

The Amici del Morrutto association started from the ancient village of San Giovanni in Galdo , in the province of Campobasso , and in one day he introduced the country and the region to half of Europe. Requests have arrived from France, Ireland, Poland, Ukraine. Italy also responded: Piacenza, Udine, Ferrara, Turin, Florence, Bologna, Bergamo, Parma, Genoa, Padua, but also the South with Ragusa, Milazzo and Naples.