ITsART: Italy launches 'Netflix of Italian Culture'

May 31, 2021 154

Italy will launch ITsART - an ambitious streaming project known as the 'Netflix of Italian Culture' - on 31 May. The online platform will give access to Italian culture - both free and paid - ranging from art and music to dance and theatre, commissioned by Italy's culture ministry.

The project's "virtual stage" will offer "Italian entertainment and culture, live, recorded, free and for a fee, in Italy and around the world," stated culture minister Dario Franceschini on 27 May. Offering live and on-demand content, in Italy and abroad, the platform will have 700 programmes available within the first few weeks of its launch.

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