By: Chuck Pecoraro
In 1983, Howard Schultz was sent by the small coffee company he worked for in Seattle to an international housewares show in Milan, Italy. He traveled alone and stayed at a hotel off the beaten path.
Schultz passed his spare time by strolling through Milan’s neighborhoods, fascinated by the coffee bars on almost every corner. He marveled at the baristas’ flair as they grounded beans and pulled shots of espresso and steamed milk while chatting with the customers.
Source: https://italoamericano.org
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We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
