Italy’s Aldo Moro University has undertaken steps to promote and revive Puglia’s cultural heritage beyond the conventional ways, using the metaverse. Puglia is known for its whitewashed hill towns, centuries-old farmland, and hundreds of kilometres of Mediterranean coastline.

As a part of this initiative, the first ‘digital library of Italian culture’ will be created using non-fungible tokens (NFTs). The first step of this operation took place on May 26 in Bari, at the Santa Teresa Dei Maschi complex.