The appeal of Made-in-Italy design in an expression of the Genius and Ingenuity of our Country constitute the core of the experience at the Italy Pavilion at Expo 2020 Dubai thanks to the Italian Genius exhibition which was opened at the presence of the Minister of Economic Development Giancarlo Giorgetti in the Short Stories Section of the exhibition itinerary, and which will be running until the 22^nd of November.

The historic and modern Icons on display at the Italy Pavilion testify to the connection between creativity and handicrafts, between design and production. Italian Genius represents the most potent soft power of our identity, of the Italian beauty that connects people, both past and contemporary.