How Alitalia Got Its Groove Back

Jul 08, 2016 1247

Patti LaBelle's New Attitude, circa 1984, is buzzing through my head as I walk head to my gate at Rome's Fiumicino airport, and it is all thanks to Alitalia. For years, I've been flying the Italy's national airline, getting to know its service and style which I'd sum up as friendly with bright green accents.

And over these 18 months since it announced its partnership with Etihad, I've noticed incremental changes, like better baggage coordination, but it hasn't hit me until this morning that Alitalia has definitely got a new attitude.

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