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Good Enough to Eat: The Packaging of Italy's Most-Loved Pasticcerias

By: Alexia Petsinis

I watched in awe as Giulia placed my bulging, crema-pumped cornetto into a paper bag imprinted with an elegant scroll font and an illustrated portrait of Empress Elisabeth “Sissi” of Austria.

On the one rare occasion I had to enjoy my breakfast porta via, the delightful details on this packaging caught my attention–the regal logo that graced everything from my paper bag to porcelain cups and saucers, serviettes, even sugar sachets. What did Empress Sissi have to do with a Milanese pasticceria? I wondered. We will get to her story in a moment.

Source: https://italysegreta.com

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