Nutella king Giovanni Ferrero is Italy's richest man with estimated wealth of $22.4 billion putting him 39th on the Forbes rich list, the US business bible said Tuesday. Eyewear czar Leonardo del Vecchio followed him in 50th spot with $19.8 billion.

Walgreen Boots CEO Stefano Pessina comes 107th, Giorgio Armani 173rd with $8.5 billion and Silvio Berlusconi 257th on $6.3 billion. Miuccia Prada is 804th with patrizio Bertelli while Piero ferrari is 838th with $2.7 billion.