Fendi Eyes New Strategy for Casa Line

Apr 08, 2019 251

BY: Luisa Zargani

In a new approach to its home collection, Fendi has teamed again with architect and interior designer Cristina Celestino. “We’ve come full circle,” said Fendimen’s and accessories creative director Silvia Venturini Fendi, in an exclusive preview of the collection. “After working for 10 years with emerging designers at Design Miami, we are evolving the collaboration, helping them to become true stars, expanding the production and targeting the market,” marking a new approach for Fendi Casa. 

The Rome-based company previously worked with Celestino on the “Happy Room” project presented at Design Miami in 2016. During Milan Design Week, running from April 9 to 14, Fendi will unveil at its space on Via Solari an installation called “Back Home” displaying the latest pieces designed by Celestino for the house.

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SOURCE: https://wwd.com/

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