By Francesca Bezzone

The drive in, a milkshake, James Dean wearing his jeans: is there anything more quintessentially "americana" than this? As pleasant as it may be, we don't need to take a trip down memory lane to realize how intertwined with American imagery and tradition blue jeans are.

We usually, and rightly so, associate them with the figure of Levi Strauss and his almost forgotten friend Jacob Davis, who patented them in 1873. Strauss industries have become synonym with blue jeans all over the world, and they know it, to the point they didn't bat an eyelid at spending almost 50.000 USD in 2001 to get their hands on a pair of vintage 19th century jeans found in a mine during excavations, to secure its pattern and sell an identical limited edition version for 300 USD shortly after.

Read more

Fonte: L'italo-Americano