Assessing “Made in Italy” success as marketing strategy

Jul 04, 2013 1107

by Claudia Astarita

It's is quite common to read or hear that Italian fashion managed to survive the global financial crisis re-launching the "Made in Italy" power. At the same time, it is not unusual to discover that top international luxury brands make part of their products in Italy, rather than in cheap developing countries.

However, Hermes, Chanel, Christian Dior, Louis Vuitton, Ralph Lauren, and Tom Ford, among others, seems not that interested in highlighting that part of their production has been outsourced to Italian factories.

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Fonte: This is Italy

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