Rita’s Italian Ice & Frozen Custard, a beloved brand known for its delicious Italian Ice and Frozen Custard treats, is expanding into Kentucky. The brand recently announced its latest multi-unit deal to bring franchise locations to the state with the first slated to open in 2021.

The agreement was finalized with a multi-generational family franchise team. This development is part of a larger goal to bring additional locations to markets such as Lexington, Louisville, Owensboro, Covington and Florence.