This is a record-breaking week for Veroni, the historic Italian charcuterie company, which lands on the banks of the Hudson River to attend the New York City Wine & Food Festival (NYCWFF, Oct. 13-16), the Big Apple’s largest food and wine event.

Platinum sponsor of the event, the top Italian brand of free-service sliced cured meats in the U.S. (source: IRI), known for its superior quality products, brings to New York one of the largest specimens ever seen overseas. It is a Mortadella Bologna PGI almost two meters long, with a diameter of 46 centimeters and weighing 300 kilograms. It is ready to reveal all its goodness to the more than 50,000 visitors who will attend the event.