North Italia, described as a "modern Italian concept," will open its doors in Reston Town Center on Wednesday, July 31. The restaurant will be located at 11898 Market Street and will span 6,400 square feet, offering lunch, dinner, happy hour, and weekend brunch, according to a statement.

It will be open from 11 a.m. until 10 p.m. each day (and until 11 p.m. on Fridays and Saturdays). The restaurant will offer standard Italian fare, including pizzas and pastas, with a modern twist. Restaurateur Sam Fox is behind the venture. His company, Fox Restaurant Concepts, boasts "dozens" of eateries across the country.