American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter Fancy Food Show in San Francisco this year.

The Italian Way - Food & Beverage Excellence (TIW) is the agri-food promotion project that exhibited at Fancy Food in San Francisco: showcasing beverage brands The Bridge, Smeraldina and Caè Gioia. The brands’ plant-based drinks, organic coee and artesian spring water introduced Italy’s agri-food culture at the US tradeshow. They all focus on high quality ingredients, sustainable packaging and organic sourcing.