Promotion and communication of food and wine are important, and even more effective, when they get out from the not secondary context, but often self-referential, of experts and super enthusiasts. Maybe mixing with other “themes” or languages, such as, for example, that of entertainment, in its different forms, focusing more on fascination and emotion, accessible to everyone, than on technical aspects, reserved for few.
Therefore, widening the audience and the scope of the message to as wide an audience as possible, even when it comes to products of excellence and, in their own way, at least philosophically, elite. But, in order to be really such, they must be known and desirable by the general public.
SOURCE: https://winenews.it/
by Matthew Breen Fashion fans will be in for a treat this fall when the Fine Arts Museums...
In September of 2002, some of Los Angeles' most prominent Italian American citizens got to...
Little Italy San Jose will be hosting a single elimination Cannoli tournament to coincide...
The Wine Consortium of Romagna, together with Consulate General of Italy in Boston, the Ho...
Candice Guardino is adding to her list of successful theatrical productions with the debut...
Wine has a long, rich history as a cooking liquid. One of the early "cookbooks," compiled...
We are very excited to announce that on Saturday, August 11, The San Francisco Italian Ath...
AGENDA 12.00 – 12.15 Light lunch12.15 – 12.30Welcome addresses Lorenzo Mannelli, MD, PhD...