No international motorcycle manufacturer, it seems, can afford to be without an adventure-touring offering — and an attendant line of high-couture color-coordinated rider apparel — in its lineup.

All, to some degree, are chasing the runaway success of the BMW R1200GS, pioneer of the genre and the impetus for a European subculture of hotels, restaurants and leisure activities catering to motorcyclists on long rides.

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Source: http://www.nytimes.com