The luxury Italian watchmaker Panerai has opened a boutique on Worth Avenue in Palm Beach. The brand began as a Florentine workshop in 1860 and its aquatic stylings stem from one of its first major clients, the Italian Navy and its diving corps, according to a release.

Panerai, which opened Dec. 13 at the Esplanade, offers shoppers a custom experience starting at the door, the organization said. Guests are greeted as they walk in, and depending on their interest and needs, are taken either to the black marble counter or for a more relaxed conversation in the lounge.