According to Save the Duck, New Yorkers are down for some down-alternatives. The three-generations strong Milan-based sustainable parka-centric brand has opened its first flagship store in the bustling downtown retail mecca.

To celebrate, director and general manager, USA for Save the Duck, Loris Spadaccini, was on hand at the new 1500-square-foot location on lower Broadway to welcome press and other VIP guests to the store, which features a giant orange duck brand mascot and is lined with puffers and parkas in every imaginable shape and color.