The Hamptons is about to get even more stylish! Italian fashion powerhouse Salvatore Ferragamo has launched a first-of-its-kind shopping experience in the Hamptons as part of an exclusive partnership with Pantheon Media Group, the U.S. publisher of the Italian fashion and cultural authority Grazia from the Mondadori Group.

The highly-anticipated Ferragamo x GRAZIA USA boutique opened Friday, May 28 at Montauk’s famed The Surf Lodge, and will run through Memorial Day weekend. Visitors will embrace the spirit of travel by shopping the new Tuscan Wildflowers capsule collection; floral prints featured on summer garments and accessories in celebration of the imperturbable beauty of poppies, daisies, and sunflowers: typical emblems of the enchanting countryside around Florence, homeland to Ferragamo.