Known more for its outlet shopping than expensive labels and for craft brews than fine Italian wine, North Conway nevertheless was the destination Monday of a man who is comfortable both in the fashion and wine worlds: Salvatore Ferragamo of Florence, Italy, namesake grandson of one of Europe’s most recognizable designers.

He and wife Christine were there to visit Vito Marcello’s Italian Bistro on Seavey Street, where they are rolling out Salvatore’s latest vintages from his estate-bottled Il Borro label. Though it’s obvious the Ferragamo name is more commonly associated with expensive shoes, belts and perfumes than small-batch winemaking, according to the tall, blue-eyed Salvatore the family has maintained vineyards for decades in the fertile soil of Tuscany.