Zegna celebrates Chicago reopening

Oct 30, 2013 843

According to wwd, the redesigned store, at 645 North Michigan, now covers 4,300 square feet of space. The entrance has a laminated glass facade and a video display of seasonal Milan runway collections, and the interior blends rosewood, mahogany and gunmetal and bronze metal. The first floor features leather accessories and the Upper Casual and Zegna Sport collections, including duffel bags, other bags and jackets, as well as Zegna perfume in built-in display cases.

The staircase features tall metallic strands designed to resemble woven textiles. The new second story is built around a stone fireplace and has a room dedicated exclusively to the Couture collection from head of design Stefano Pilati, which is new to the Chicago store, according to a company spokeswoman. Available is an array of suits, shirts, jeans, belts and shoes. Also new to Chicago is the Personalization Project, which provides made-to-order clothing and accessories, and which will only be available in two other U.S. stores: New York and Beverly Hills.

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Fonte: ICE

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