Wednesday, April 19, 2023. From 6:00 pm To 7:30 pm. Istituto Italiano di Cultura - 686 Park Ave, New York, NY. Entrance: Free. Book now here. Event in Italian. Author Giulia Silvia Ghia in conversation with Fabio Finotti, IIC-NY Director, presents her book "Vademecum per i mecenati della cultura." The talk wants to answer some interesting questions: is it worth investing in culture? How can you be a contemporary patron? What rules do we need to know and what mechanisms must be triggered to implement them?

The book was born with the intention of guiding the modern patron to create his own cultural investment using the existing Italian legislation, which is illustrated here in a practical sense to get to know the possibilities of influencing the evolutionary process of society and obtaining a return not only economic. Because investing in culture is possible, it's easy and necessary to give our past a future.