The common question people ask me during these months of book presentations, signings, and book talks of Baltimore's Little Italy is: "How many books did you sell?" And my standard answer is that the sales don't matter. I'm not paying attention to the numbers ... I'm more interested in the reactions.

It is much more meaningful how the book affects people - how excited they get over it. More valuable than any monetary amount from book sales is the precious collection of comments readers have emailed, verbalized, facebook posted, and handwritten to me by mail.

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Source: http://www.promotioncenterforlittleitaly.org/