Italy's streaming platform ITsART - known as the 'Netflix of Italian Culture' - is set to roll out across Europe in October before becoming available to viewers in the US next year. ITsART gives online access to Italian culture - both free and paid - ranging from art and music to dance and theatre, and is commissioned by Italy's culture ministry.
"The idea is to provide a common platform that can reach a growing audience of consumers of Italian art and culture around the world,” ITsART head Giano Biagini told Variety. The project, conceived during Italy's first covid-19 lockdown, acts as a "virtual stage offering Italian entertainment and culture", culture minister Dario Franceschini said at the launch in May.
