The 'lotteria degli scontrini' is open to shoppers who pay by card or cash, but the biggest prizes are reserved for people who make electronic purchases. It is just one of several incentives on offer as part of Cashless Italy, the government's strategy to encourage consumers and businesses alike to switch to card payments in a bid to fight tax evasion.
Other bonuses available to those who swap cash for card include 10 percent refunds on card purchases and prizes for people who make the most electronic payments in a certain period. While the measures have been in the works for a while, they have been bundled into Italy's post-pandemic stimulus package and are mostly due to start from January 2021.