Amid a summer that’s been jam packed with tourists posting a steady stream of droolworthy Instagram images from Italy’s top locations, the country’s tourism industry is closing in on its pre-pandemic revenue and visitation peak.
New data from the World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) reveals Italy’s travel and tourism sector is recovering strongly. According to the research, the sector is set to contribute €194 billion (about $217 billion) to the Italian economy this year, which brings the industry’s contribution to within 3 percent of its pre-pandemic figures.
