Ferrari has taken out third place in the 2021 Global RepTrak 100 brand reputation rankings, with Maranello’s iconic prancing horse standing out thanks to public perception of its financial performance and leadership.
The numbers come from RepTrak, who published its 2021 Global 100, claiming it to be the “definitive ranking of corporate reputation” for the world’s leading companies. Ferrari was one of just two automotive brands that made the cut in RepTrak’s top 10, with motorcycle manufacturer Harley Davidson sneaking into fifth spot with a score of 78.1.
