The first four months of 2021 closed with a clearly positive sign for Chianti Classico PDO sales. The historic Tuscan wine denomination’s bottles sold amounted to about 11 million (+31% compared to the same period of the previous year).
During the first year of the pandemic (2020), the consumption of the “Black Rooster” label wine recorded a contained loss (-8%). However, despite the difficulties in the Ho.Re.Ca. channel, the appreciation of consumers all over the world was confirmed in the first four months of 2021 for the new vintages as well: Chianti Classico PDO 2019, Chianti Classico PDO Riserva, and Gran Selezione 2018.
