by Claudia Astarita
Identyclick - a new Italian startup – has launched an innovative App "Know what you eat and drink". It allows consumers and companies to check on the origin of the products they usually buy.
In recent years, Italian food associations and consortia have strongly supported the need to have a deeper control on food products and this App seems to answer this call. It works on Android systems (70% on the market), it has been advertised on Facebook and over 40.000 users have downloaded it.
