Italy has been confirmed as one of the most popular holiday destinations for foreign tourists in Europe. Last year a remarkable number of foreign nationals, namely 75 percent of Americans and 88.1 percent of Brazilians cited it as their favorite destination on the Old Continent. Among Europeans, it is the French (74 percent) who visit Italy the most, followed by Germans (70 percent) and Britons (65 percent).

The figure emerges from a study carried out by the Piepoli Institute through Confturismo Confcommercio on a representative sample of American, Brazilian, German, French and British tourists who, before the pandemic, added up to more than 42 percent of arrivals and 50 percent of presences and spending by foreign tourists in Italy.