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Santa Maria Novella: a medieval brand enters the modern age

Officina Profumo-Farmaceutica di Santa Maria Novella has endured the rise and fall of various kingdoms, two World Wars, every pandemic from the Black Death to Covid, and countless other historical catastrophes and changes. 

There is probably no other brand that could find a more impressive testament to its popularity; but why exactly has Santa Maria Novella – the original ‘olfactory pharmacy’ – managed to exist for 800 years? 

Source: https://www.wallpaper.com

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