Rai Fiction Looks to Conquer International Audiences

Dec 07, 2017 1143

BY: Elsa Keslassy and Nick Vivarelli

Italy’s leading broadcaster Rai, which invests nearly €200 million (about $237 million) in roughly 400 hours of content every year, is aiming to become a key player on the international drama scene by making high-end series in both English and Italian.

“Medici: Masters of Florence,” whose second season stars Daniel Sharman, underscores Rai’s ambition to push the Italian drama industry beyond local borders. Although the show is about Italian history, it’s in English, similar to French hit “Versailles.”

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SOURCE: http://variety.com/

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