The other Ferrari on F1’s podium: Why drivers celebrate with Trento wine

May 04, 2022 277

BY: Charles Bradley

The unrelated Ferrari Trento sparkling wine brand took over as F1’s ‘Official Toast’ in 2021 – although it wasn’t the first time its product was sprayed on an F1 podium. The 1981 Italian Grand Prix, won by Renault’s Alain Prost, featured its wine in a one-off deal.

After several decades of using Moet and Mumm champagne after races, sparkling wine producer Chandon was used for the podium celebrations from the start of 2016. Midway through the 2017 season, F1 announced an official tie-up with champagne producer Carbon – a deal that ran through to 2020. 

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