Matera, Naples lead boom in 'Art City' tourism

Apr 13, 2018 1039

The number of visitors to culture-rich Italian 'cities of art' increased by 22.8% between 2010 and 2017, rising from 93.9 million to 115.3 million, according to data presented at the 22nd Arts and Events 100 Italian Cities Fair on Wednesday.

The rise was spearheaded by Matera, the Basilicata gem that will be European Capital of Culture next year and saw visitors increase by 176% in the period, and by Naples, which registered a 91% hike.

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