Made in Italy in the world: a protocol to promote it and protect it

Apr 04, 2016 774

By Francesca Bezzone

In Italy, food means much more than nutrition, it is culture, heritage, tradition. Satisfying all senses at once in a voluptuous embrace, Italian food is impossible to resist. Its variety is legendary and its history rooted deep into that of the country: you eat and you learn, you learn and you eat.

That Italian cuisine is famous all over the globe is stating the obvious, but there is much to be done abroad to protect and support what is really Italian from counterfeiting and, more generally, to eradicate a distorted idea of what "made in Italy" really is.

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Fonte: L'italo-Americano

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