The large American fast food chain, Kentucky Fried Chicken (KFC), has chosen Rome as the first city in Italy to host its spicy fried chicken.
The chain hopes to grow to 100 restaurants in Italy in the medium-long term, for an investment of €150 million (part of which will be absorbed by the franchisee) and with 5,000 employees, when at full capacity.
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
