Today, the New York office of the Italian Trade Agency (ITA), a governmental agency entrusted with the promotion of Italian food, wine, and other alcoholic beverages in the USA, announces their partnership with KLG Public Relations to continue to educate American trade and consumers on Italian Spirits and keep the elevated perception of 'Made in Italy' top of mind in the press.

This marks the Italian Trade Agency's second-ever Public Relations campaign on Italian Spirits in the US, following their inaugural efforts in early 2020. The ITA partnered with 20 Italian brands to take part in the overarching Spirits Promotion Project, which will include trade events with major industry players such as the United States Bartender's Guild and Tales of the Cocktail.