Tomato-based products are an excellence of the Italian food industry. In fact, Italy is not only the third largest processor in the world after the U.S. and China but also the leading processor of tomatoes by-products for final consumption with a 14.8 percent share worldwide and 56.5 percent in Europe, amounting to a turnover of €4 billion.

These numbers testify to the value of the supply chain, which has just concluded a difficult harvesting-and-processing campaign due to difficult bargaining with farmers in the South, rising energy commodity prices, and problems that have affected the sector for years such as misinformation about the origin and quality of tomatoes.