Abruzzo is an Italian region located on the Eastern coast of the country, right above Puglia. As all the Italian regions it is full of wonderful sandy beaches, boundless flourishing forests and national parks, Roman remains and cute tiny Southern Italian villages. It has even been called “the greenest region in Europe”. But in the last decades the regional administration doesn’t manage to attract tourists to Abruzzo. How come?

Why Abruzzo finds it difficult to attract tourists? The local tourism board admits that their huge efforts to attract Italian and foreign tourists to the greenest European region don’t bring enough results. Despite its peerless beauty, for decades Abrusso remains little known among travellers.