The Brand Finance Global 500, released today, is an annual study conducted by leading brand valuation consultancy Brand Finance. The world's biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable
Ferrari is the world's most powerful brand. The legendary Italian carmaker scores highly on a wide variety of measures on Brand Finance's Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction.
Source: http://www.newsmaker.com.au
